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What Else Is In It
We have our own kids and we care about everything that goes into their mouths - we are pretty sure that lots of other parents do too!
We have formulated our toothpaste to work well on young teeth and to be full of only natural ingredients. Good toothpaste is hard to make, so we set out to make toothpaste without noxious chemicals.
We know how hard it is to get young ones to brush – or allow parents to brush – which is why we want it to be a yummy and fun experience for them, as well as safe.

Jack N' Jill is absolutely free of anything GMO and free of Palm Oil derivatives.

Xylitol, Purified Water, Vegetable Glycerin (from coconut), Silica, Certified Organic Natural Flavor* (Blueberry, Blackcurrant, Strawberry, Raspberry, Banana), Xanthan Gum, Certified Organic Calendula Officinalis Extract**, Potassium Sorbate (Naturally derived), Citric Acid

* USDA Certified Organic Ingredient
** NASAA Certified Organic & Biodynamic Ingredient


Xylitol Slows growth of oral bacteria associated with tooth decay Non GMO corn
Purified water Consistency Nature
Vegetable glycerin Humectant (retains water) Coconut
Silica Very mild abrasive/Consistency Purified silica from the earth
Certified Organic Flavour Taste and flavour Organic fruit extracts
Xanthan Gum Gelling agent Fermentation of vegetable matter
Certified Organic Calendula Natural Anti-Inflammatory Calendula flower


Still Want to Know More?
Take a look at the information sheets for our Oral Care and Bathtime ranges.